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CRO that sees the human behind the click.

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Hey, I’m Eve đź‘‹

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I’m fascinated by the people behind the data: what catches their attention, creates hesitation, and ultimately helps them say yes.

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I connect behavioral data with real human needs to uncover friction and turn it into stronger messaging, smoother journeys, and ideas worth testing.

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Eve’s unique background in psychology, marketing, research, and design gives her a holistic perspective that is difficult to find. Her versatility and ability to move confidently between understanding the problem and shaping the solution make her a rare talent.

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Ian Miller

Head of Product

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Wildfire Systems

MY WORK
CRO CASE STUDIES

Audits, experiments, and redesign concepts focused on improving user experience and driving conversions.

FEATURED PROJECT

Dental Wellness

CRO Audit

Voice of Customer

Messaging

A CRO audit and messaging strategy based on real patient feedback to build trust, reduce hesitation, and drive more bookings.

 

10+ patient reviews analyzed. 17 opportunities identified

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The Trevor Project

Nonprofit

CRO Audit

A/B Test Hypothesis

Improved the homepage strategy for crisis support, trust-building, and donation clarity. This case study includes an audit, key findings, test prioritization, and proposed A/B tests.

Wildfire Systems

Fintech

Product Design

UX Redesign

Redesigned dashboard concepts to make key metrics easier to understand. Focused on clearer visual hierarchy, simpler data presentation, and faster decision-making.

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A LITTLE ABOUT ME

Coffee, Curiosity, and a Full Passport

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I’ve always had an eye for design and an interest in psychology. I earned degrees in Marketing and Psychology, then started my career in UX design. Afterward, my skillset naturally led me to CRO, and the rest is history.

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When I’m not in CRO mode, you can find me planning my next trip, learning a new language, dancing my heart out, or drinking way too much caffeine at a local coffee shop. 

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​CONTACT ME

Looking for CRO With a Deeper Understanding of Human Behavior? Let's Chat!

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