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CRO that sees the human behind the click.

​Hey, Im Eve 👋

 

I'm a UX Designer turned CRO specialist with experience across SaaS, fintech, nonprofits, and consumer products.

 

I combine UX thinking, behavioral insight, and psychology to find conversion opportunities others might miss.

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MY WORK

CRO CASE STUDIES

Audits, experiments, and redesign concepts focused on improving user experience and driving conversions.

FEATURED PROJECT

The Trevor Project

Nonprofit

CRO Audit

A/B Test Hypothesis

Improved the homepage strategy for crisis support, trust-building, and donation clarity. This case study includes an audit, key findings, test prioritization, and proposed A/B tests.

Netmaker

B2B SaaS

CRO Audit

Reviewed the signup journey to find friction in the conversion path. Focused on clearer messaging, stronger trust signals, and making the path to signup easier to follow.

A/B Hypothesis

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Wildfire Systems

Fintech

Product Design

UX Redesign

Redesigned dashboard concepts to make key metrics easier to understand. Focused on clearer visual hierarchy, simpler data presentation, and faster decision-making.

Alpha Fitness

B2C

CRO Audit

UX/CRO Redesign

Improved the homepage strategy for crisis support, trust-building, and donation clarity. This case study includes an audit, key findings, test prioritization, and proposed A/B tests.

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About Me

I’ve always had an eye for design and an interest in psychology. I earned degrees in Marketing and Psychology, then started my career in UX design. Afterward, my skillset naturally led me to CRO, and the rest is history.

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When I’m not in CRO mode, you can find me planning my next trip, learning a new language, dancing my heart out, or drinking way too much caffeine at a local coffee shop. 

Looking for a CRO specialist with UX instincts and psychology lens?

Let's work together 👋

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