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Netmaker.io
B2B SaaS CRO Audit & Conversion-Focused Redesign
Objective: Improving sign-ups and product understanding by clarifying value, hierarchy, and primary actions for a technical B2B audience.​
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Methods:
CRO heuristics, UX analysis, behavioral principles, and test-driven redesign exploration.
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Homepage Audit
Primary Conversion Goal: Start a free trial / Sign up
My Homepage Redesign
What the Redesign Solves
Clear Value Proposition
Users understand what Netmaker does in seconds​
Earlier Trust Signals
​Proof appears near decision points.
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Focused Primary Action
One path forward, fewer decisions.
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Faster Time to Clarity
Users “get it” before reading docs.
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Lower Cognitive Load
Less reading, faster decisions​
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Shortened Path to
Sign-Up
Less friction between interest and action.
Testable Hypotheses
1
Homepage Headline
If the homepage headline is rewritten to lead with outcome and speed
2
Primary CTA
If a single primary CTA (“Get Started Free”) is visually prioritized and secondary CTAs are de-emphasized
Then more users will understand the product within the first 5 seconds
Because technical users scan for clear value before committing cognitive effort.
Then sign-ups will increase
Because reducing choice overload speeds decision-making for first-time users.
Testing Roadmap
Utilizing PIE Framework
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