About Me
Hi, I am Evelene. A certified goofball with a strong foundation in UX, psychology, and conversion design.
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I have worked in UX and research across fintech, SaaS, and nonprofits, and I am now deepening my skills through CXL, focusing on landing page optimization, user behavior, and the systems behind high converting experiences.
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When I am not working, you will usually find me out on the water, volunteering, or turning my new apartment into a cozy little sanctuary.
Education 🎓
Conversion Rate Optimization Minidegree
CXL Intitute
Currently pursuing CXL’s Conversion Optimization mini degree, building skills in UX research, A/B testing, copywriting, and data-driven strategy.
UX Design & Research Certificate
UC Berkeley Extension
Completed UX Design & Research Certificate through UC Berkeley Extension, with a focus on user-centered design, usability testing, and research-driven strategy.
B.A. Psychology + Minor in Marketing
California State University, Chico
Earned a B.A. in Psychology with a Minor in Marketing, combining behavioral insights with strategic communication and consumer understanding.
Work Experience 💼
At Wildfire Systems Inc., I conducted foundational UX research to build a user profile framework and redesigned internal CRM software to improve usability and reduce support needs.
UX Designer & Researcher
Wildfire Systems
At The Moment Studio, an indie UX studio, I crafted user experiences across healthcare, e-commerce, B2B, B2C, and social media platforms.
Junior UX/UI Designer
The Moment Studio
Assisted with research at CSU Chico’s Psychology Department, handling participant screening, study setup, and data collection for analysis and synthesis.​
Research & Analytics Intern
California State University, Chico